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6 Takeaways from Winter Workplace Connect: London, NYC and San Francisco Editions

9 min read 24 February 2025

Jackie Towers

Workplace Connect takeaways 2025

Workplace Connect has gone international! 

 

On January 30th, February 4th and February 6th we hosted our third round table dinner in London and our first ever events in NYC and San Francisco. Over drinks and dinner, our attendees discussed the future of hybrid work and the biggest challenges facing workplace leaders today. 

 

Our attendees in each city brought perspectives from CRE, Workplace Experience, IT, HR and more, with discussion topics submitted in advance. 

 

And while topics had a different flavour in each city, some things were consistent. 

 

Here are our top six takeaways from the London, NYC and San Francisco editions of Workplace Connect. 

Workplace Connect Q1 Event Series: Download Discussion Report

Want the full story on what went down at each of the 3 workplace connect round tables? Download the full report?

1. Intentionality creates better workplace experiences. 

The challenge facing workplace leaders is figuring out what people want to achieve in the office, and then design the workplace around those objectives. 

 

A great workplace experience isn’t just the perks, but about setting an intent for the day and then having that intent fulfilled without any headaches or logistical nightmares.

 

Attendees noted the parallels between Workplace Connect and intentionality in the workplace. Sure, the food and drinks are great, but that’s not the real reason workplace leaders in three cities came together. The intent was to connect in-person and hear other people’s takes on the future of hybrid work. So while that free lunch might be a nice plus in the office, intentionality in the workplace goes deeper and is more fundamental. 

 

Some companies are experimenting with having executive teams in the office Monday through Friday to draw in people looking for mentorship opportunities. 

 

Ultimately, intentionality is an experimental approach. Trial different things, measure the outcome, and then scale. 

 

2. Hybrid schedule coordination sometimes creates a Bermuda Triangle where collaboration goes missing. 

Almost half of employees surveyed by Slack report that the feeling of being closely monitored at work gives them anxiety. So giving employees the autonomy to decide how and where to get their work done doesn’t just improve wellbeing, but also trust and accountability. But one big drawback is the difficulty of coordinating your in-office days with someone else’s. Setting up a team day or time slot to get something done in-person  can get pushed back for weeks, despite how much people actually want to meet up.

 

Cue the Bermuda Triangle scenario. 

 

Giving autonomy is the right thing to do, both for employees and for organizational performance, as multiple studies have shown. But it also creates uneven occupancy patterns, where some days are so rammed that no one can find a seat and others are completely empty. Whichever way you look at it, the result is a not-so-great workplace experience. 

 

Our attendees agreed that designated team office days, events and scheduling technology are ways to successfully navigate out of the hybrid coordinatioon Bermuda Triangle without any shipwrecks or mysterious vanishing meetings. These are also the best ways to get all the benefits of in-person work without forcing employees to pay the hybrid coordination tax – aka putting the onus on employees to sort everything out themselves. 

 

3. The Real Impact of Return-to-Office Mandates

The debate over RTO mandates still rages on, despite growing evidence on the damage they do on productivity, retention, profit and culture. 

 

Research by Mark Ma found that although RTO mandates damage employee satisfaction levels and cause brain drain, they have no positive impact on organizational performance or values. They slow hiring by 23% and increase churn by 14%, according to data from three million LinkedIn profiles

 

So what’s the point? 

 

Our attendees narrowed down the real and slightly nefarious reasons behind RTO mandates to: 

  • Sunk costs of leases – Many mandates are financially driven, as companies with long-term real estate leases want something to show for it
  • Comfort with traditional management – Many managers still measure productivity and performance from in-person attendance rather than outcomes
  • Incentives Tied to Attendance – Some organizations link bonuses to office attendance, altering employee behavior despite broader flexibility trends

 

4. HR and Corporate Real Estate teams need to break down their silos. 

Our attendees commented on how much more common it’s become to see CRE and FM teams reporting into HR teams. And it makes sense – HR is responsible for employee experience while CRE teams are more responsible for  workplace experience. 

 

But despite this being true in practice, there’s still a disconnect. And it’s slowing things down. HR sets policies and CRE enforces them, but even before that dynamic, these two teams spoke different languages and often still do. HR operates in the policy world, while CRE tends to be concerned with costs and keeping things ticking along smoothly. To improve the workplace for everyone these two teams need to find a middle ground. 

 

5. AI’s impact on the future of the workplace: less grunt work, more strategizing.

It wouldn’t be a discussion about the future of work without bringing up AI. As far as the office goes, AI definitely has the potential to automate the transactional tasks like workplace documentation.The result would be an office focused on relationship building and human interactions.   

 

AI is also making its entrance into space planning, particularly with analyzing reams of occupancy data and pulling out patterns and insights. That means more effective space plans that become better workplaces. Another consequence, though, is that organizations will have to think much further ahead about their long-term office needs. 

 

There’s already a mismatch in office availability, with older real estate sitting vacant and newer, top-tier ESG compliant buildings being pre-leased for years into the future. 

 

Will AI narrow or widen the flight to quality gap? Time will tell. 

 

6. Workplace tech is a facilitator, but the thinking behind it matters too. 

Workplace tech can make the office more accessible, collaborative and productive for everyone. But without the right intent behind it, tech is just a band aid fix. Before rolling out shiny new-fangled tech, workplace leaders need to be aligned in how they think about people, culture and the purpose of spaces. This is often easier said than done. 

 

However, our attendees identified a few pathways for tech to improve everyone’s workplace experience, like; 

 

  • Equity in hybrid meetings: tech can help to even out the playing field between remote and in-person attendees, so everyone has an equal chance to speak up and contribute

  • Repurposing spaces: tech can help workplace leaders pinpoint which spaces need a revamp, specifically through integrating occupancy data from sensors, WiFi signals and scheduling systems

  • Measuring employee engagement: tracking usage and adoption rates of tech like video conferencing tools, workplace experience platforms and scheduling in the long term signals how engaged people are with the workplace and with each other. 

 

But still, as helpful as tech can be, its role is that of a facilitator. What’s next for workplace leaders and innovators is figuring out the values and experiences we want tech to be a facilitator of. 

Workplace Connect Q1 Event Series: Download Discussion Report

Want the full story on what went down at each of the 3 workplace connect round tables? Download the full report?

Jackie Towers

9 min read 24 February 2025

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Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

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Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

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Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

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Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

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Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

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ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

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Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

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Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

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Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis