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How to Build a Better Campus with University Space Utilization Data

4 min read 5 May 2023

HubStar

Unpredictable enrollment, on-campus lesson attendance that’s all over the place and dwindling external funding have all conspired to create an identity crisis for university campuses – but university space utilization data can help to solve it.

The two types of people this identity crisis impacts every day are university timetablers and space planners.

This happens for two reasons.

First, students are learning and using campus spaces in ways that are virtually unrecognizable from just a few years ago.  76% of students are attending fewer lessons on-campus now than during Covid, and 65% of staff plan to leave the industry altogether by mid-2023.

Second, timetablers and space planners have no way of knowing what actually happened in classrooms and campus spaces.

Planning for the future without a thorough understanding of the present is equivalent to making decisions in the dark. This is a recipe for disaster when it comes to building a better campus – one that evolves alongside the needs and wants of students, staff, faculty, the community and strategic institutional objectives.

That’s where space utilization – measuring how campus spaces are used – comes into the picture.

In this post, we’ll look at the benefits of space utilization for university timetabling and space planning, and how to use it to build a better campus – both now and in the future.

What is university space utilization?

University space utilization is the measurement of how students, staff and faculty are using a space over time.

More specifically, space utilization rate is the percent of people occupying a space relative to its total capacity.

For example, a study space could have a 60% space utilization rate on Tuesdays at lunchtime and a 5% utilization rate on Saturday night.

Space utilization can be measured for rooms, zones, floors and buildings, but in the context of higher education it’s key to focus on classrooms and other types of campus spaces like study and collaboration spaces, lounges, cafeterias and more.

Using space utilization data to understand occupancy patterns and trends is ultimately what helps institutions keep their physical spaces relevant and innovative.

But the benefits don’t stop there.

Benefits of measuring university space utilization

  • Better student learning experience, since classes and spaces are shaped around student needs and wants – in particular, having career-ready students
  • Improved course offerings since more classes can be scheduled
  • Increased student attendance, since students enjoy being on campus
  • Data-driven university timetabling that accommodates students and makes the most efficient use of available space and time
  • Better space planning, since it’s easier to predict the types and quantities of campus spaces needed
  • Spaces that inspire and support student wellbeing, since spaces can be configured in ways that spark connection and community
  • A visually innovative campus that appeals to future students, faculty and investors
  • Better staff experience that boosts retention, since on-campus workplaces are shaped around staff needs and wants
  • Reduced utilities and facilities management costs from repurposing and closing off underused spaces
  • Reduced carbon emissions from reduced use of heating, AC, lighting and facilities management services

How is university space utilization measured?

There’s three ways to measure university space utilization – occupancy sensors, wifi or a combination of both.

Sensors are best suited to spaces that need more granular measurement, but are costly to implement and maintain on a wider scale.

WiFi is a more cost-effective option, especially across larger spaces.

A combination of both is the most practical and scalable way to measure university space utilization across campus, since it keeps hardware costs as low as possible without sacrificing accuracy.

How to build a better campus with university space utilization data

For this section, we’ll break building a better campus into two parts: classrooms and wider campus spaces.

Let’s look at classrooms. Space utilization data tells you:

  • How long classrooms are sitting empty
  • Which classrooms and courses have the most vacant seats
  • Which classes run undertime and overtime

With this data, you can build a better campus by:

  • Increasing course offerings by freeing up space for more classes
  • Assigning courses to the right sized classrooms, making university timetabling more efficient
  • Collaborating with faculty, real estate and curriculum delivery departments to make sure classrooms are properly resourced and find new ways to deliver lessons

Now we’ll jump to wider campus spaces. Space utilization data tells you:

  • Where your campus occupancy hot and cool spots occur over days, weeks, months, semesters and years
  • Which space functionalities are most and least popular with students (e.g. individual study space, lounge areas)
  • How close to capacity spaces are at peak occupancy

With this data, you can build a better campus by:

  • Cutting back on energy and services in underused spaces, which reduces carbon emissions
  • Pinpointing which functionalities students are looking for and decide which spaces to repurpose
  • Changing space layout and design for inspiring spaces, a purpose-built student experience and more effective space planning

Hubstar allows us to see how space is being used and occupied and helps us predict the space we’ll need going forward.”

Donna Porter, Senior Space Manager at Sheffield Hallam

HubStar

4 min read 5 May 2023

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"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis