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The Product-Led Workplace: How to Take CRE from Cost-Center to Value Creator

Published on 20.10.26

CRE's role has shifted from a necessary cost to an experience creator. The workplace's operating model hasn't kept up. In this guide, you'll learn how to use of the most powerful business models of the last decade to amplify CRE's impact and build a workplace you don't have to force people to come into.

corporate real estate hybrid work workplace experience

Contributors

hubstar

Workplace Guide

Your workplace is a product employees should want to use.

In this guide, you’ll learn how to apply the Product-Led Growth model popularized by companies like Slack, Atlassian and Dropbox to your workplace. The workplace is the product, employees are the users and the commute is the subscription price.

Is your workplace experience worth the cost of the commute?

Download this guide for:

A 4-step framework for building a workplace employees keep coming back to without mandates
A diagnostic loop to spot where your workplace is losing employees
A 3-step process to build small scale pilots, measure results and make accurate decisions
Frameworks borrowed from the tech world improve your workplace strategy

Contributions

hubstar

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corporate real estate hybrid work workplace experience

"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

Law Practice

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Application Analyst @ Oil & Energy Company

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Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

"The system was so intuitive, we really didn’t need to give people a lot of training."

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

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