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A Guide to Space Management for Workplace Leaders in 2024

7 min read 3 May 2024

Jackie Towers

Guide To Space Management In 2024

How do you adapt the work environment to the ways employees want to use it? And how can you do it in a way that doesn’t feel like a reckless game of battleship?


In this post, we’ll look at effective space management – what it is, how it’s changed since the pandemic and the five ways to get it right in 2024.



What is space management? 


Space management is the ongoing process of monitoring, altering and maximizing the efficiency of all the space available to employees in a workplace. 


Simply put, space management is the ongoing process of making workspaces better. 


What’s the difference between space management and space planning? 


Similar, but different. Even though these two concepts both revolve around changing workspaces, they have different goals and happen at different times. 


Space management is a continuous process. Space planning, on the other hand, happens in the pre-design and design phases of workspaces. And while the goal of space management is the efficient usage of all workspaces, the goal of space planning is the best allocations and configurations of space to meet requirements. 

5 Steps to Effective Space Planning

Work patterns and habits are constantly changing, so how are you supposed to plan your spaces fast enough to keep up? Check out these 5 steps to effective space planning, built for hybrid work.

The Benefits of Office Space Management

  • A better workplace experience. Office layout and design impact productivity, culture and employee wellbeing.  “Both architectural and atmospheric elements can determine employee perceptions about social norms, organisational behaviour and social interaction possibilities”, states a 2022 study.  A great workplace experience keeps people coming back into the office by choice. That gets CRE leaders more ROI from the entire real estate portfolio.
  • Predictable attendance levels. The one thing that makes space management for hybrid offices so challenging is unpredictable attendance levels. Paradoxically, effective space management can actually make attendance levels more predictable. It sounds like a riddle but it’s not. Effective space management creates better workplaces, and people want to come into great workplaces more regularly, which evens out occupancy patterns.
  • Reduced costs. Space management isn’t the silver bullet for getting rid of unwanted office space and solving the empty office crisis. But what it can do, when used effectively, is cut the operating costs of all office space, with the most noticeable differences in underused spaces. How? By repurposing empty space into something employees are more likely to use, or by strategically shuttling down use of energy and FM services in proportion to utilization levels
  • Reduced carbon emissions. With new sustainability data and reporting disclosure regulations coming into effect this year alongside net zero targets, companies need to be able to tie office operations to environmental impact. Effective space management shapes the workplace around how employees are using it, preventing wasted energy, services and resources like food for cafeterias

How has office space management changed since the pandemic?


Space management has always existed, but up until recently it was done far less frequently and for different reasons. 


It was also a whole lot easier and less complex pre-2020, because when spaces needed to be changed up it was typically for one of two reasons: 


  1. Too many employees to comfortably fit in the office 

  2. Inefficient use of space (e.g. a shortage of meeting rooms every day of the week) 


Whereas now that hybrid work is the norm, it’s much less obvious when space needs to be changed and improved. That’s because all of these realities are now true: 


  • People come into the office at different times that are very difficult to predict 

  • People come into the office for different reasons 

  • Office space is getting increasingly expensive to operate 

  • Hybrid work means that most companies will require less space, even if the number of employees is the same or greater than pre-pandemic 

  • Hybrid policies and forced return-to-office mandates don’t make office attendance more predictable 

  • People share multiple workspaces instead of just one permanently assigned desk

  • Employees want the office to give them something remote work can’t to make the commute worth it 


So to summarize the above, office space management in 2024 needs to: 


  • Accommodate lots of different hybrid work schedules 

  • Accommodate increased space sharing 

  • Reduce operating costs wherever possible

  • Make the office somewhere employees choose to be (without being forced) 


Space management now needs to accommodate each of the above realities without overcrowding or undercrowding. 


And since space management for hybrid offices combines workplace data, employee experience and constant change management, it needs to be cross-functional. HR, Ops, CRE and IT need to be involved as opposed to just space planners and managers. 


Ordinary space management now has a new discipline – hybrid space management. 


But how can you nail space management when the targets are constantly moving? 


It might seem like attempting to build a castle on top of a sand dune, but it doesn’t have to be. 


5 Space Utilization Metrics for a Better Workplace in 2024

Measure these 5 space utilization metrics to cut costs, improve employee experience and make real estate portfolio decisions with certainty.

3) Match space supply with employee demand 


This stage of space management is a lot like a puzzle. The desk sharing that comes with hybrid work can make this step a lot more complex than it would have been before the pandemic. Most people might come in two or three times per week depending on your hybrid policy, but others might come in once in a blue moon, expect a permanently assigned desk five days a week, or want to work from different locations. 


Chances are, you’ll have more employees than space. Figuring out the right sharing ratios and space assignments is how you make it all work. 


It really helps to use floor plans as a visual here, and overlay spaces with the employee groups that will be using them. Doing this with tools like AutoCAD or using paper is going to be a nightmare of Sisyphean proportions, so the right tech will come in really handy.


4) Use agile space optimization for better space management


For most organizations, underused office space is a lot more likely to crop up than overcrowded space. Underused space could be occurring for a couple of reasons: 


  • Employees need different space functionalities – collaboration, relaxing, quiet individual work and more – that the office doesn’t currently offer.

  • There’s just not enough employees to fill the space


So whether your spaces are over or undercrowded, how do you make them better when work patterns are so unpredictable?


Agile space optimization is the way to go.


Instead of making office design decisions based on a hunch, agile space optimization is about working from reliable data and course-correcting quickly. Some organizations, for example, rushed to install kitchens with free food to entice employees back into the office, only to discover nobody used them and subsequently had to rip them out.


A limited test to explore whether kitchens serve as an attractor is clearly preferable to spending a giant wad of budget on kitchens that turned out to be a flop.

Agile space optimization not only avoids wasting time and budget, but also avoids false assumptions about what’s working and what isn’t.

How to Optimize Your Office Space Without Losing Your Mind

Building a better office doesn’t have to cost you your sanity. Here are 12 tips for optimizing your hybrid office space.

5) Rinse and repeat


When it comes down to it, space management is a series of experiments.


With hybrid work being the status quo, work patterns and workplace norms are constantly changing. No one knows what external events might happen that alter the ways we work entirely.


The right amounts and types of space functionalities are always going to evolve – which means space management needs to be a continuous and iterative process.


When demand is unpredictable, data is the only thing that provides certainty. Consistently measuring space utilization data illuminates how things are changing and the right actions to take.

Workplace Strategy in 2024: A How-to Guide for Workplace Innovators

Space management is one of several ways to align the work environment with workplace patterns and preferences as part of an adaptable workplace strategy.

Jackie Towers

7 min read 3 May 2024

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space management

"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis