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HubStar acquires space utilization solutions and workplace analytics company Lone Rooftop

HubStar, Posted September 22, 2021

Sept 22, 2021

HubStar, an industry leader in next-generation workplace solutions, today announced it has acquired Lone Rooftop as part of its mission to accelerate the world’s transition to smarter ways of working.

Since 2014, Amsterdam-based Lone Rooftop has been developing solutions that enable a data-driven approach to optimizing real estate costs and workplace experience.

“Lone Rooftop’s exceptional platform for measuring and improving space utilization will enhance our suite of workplace solutions for a hybrid, adaptive world of work,” said Steve Vatidis, Chairman, HubStar Group. “Now part of the HubStar family, the extraordinary team and technology will help us empower Corporate Real Estate and Facilities leaders to reduce costs, consolidate portfolios, transform employee experience and improve sustainability.”

Lone Rooftop’s customer base, which includes enterprise bluechips and higher education establishments, anticipates a bright future for managing their spaces and places in light of the acquisition.

“HubStar’s investment in growth and innovation will bring these next-generation capabilities to more organizations than ever, while enabling both new and existing customers to benefit from advanced functionality that goes far beyond data, to deliver actionable insight and continuous transformation.”

Auke van den Hout, Co-founder and Managing Partner, Nimbus Ventures, said, “Lone Rooftop and its clients are in the best position as HubStar is a market leader in this space with an extremely experienced management team and the full resources and R&D expertise to provide direct and long-term value to clients; and transform the workplace market.”

Adding Lone Rooftop’s advanced space utilization platform to the expanding HubStar Group, which includes space scheduling solution Smartway2, is another step forward in its commitment to designing, building, selling and servicing technology platforms that deliver an ever-improving workplace experience in a hybrid working world.



HubStar is a next-gen hybrid workplace platform that helps workplace innovators create a productive, connected workplace. Bring teams together in the right place at the right time while optimizing the spaces, facilities and policies they need to collaborate, do their best work and thrive.

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